Today, I checked the mail and noticed that a few of the office magazine subscriptions were delivered. Usually, I quickly flip through the magazines to trash the postcards and obnoxious fillers that fall all over the place when reading articles.
As I was flipping, I noticed how many pharmaceutical drug advertisements were actually in each magazine. It was packed full and some are 3-5 pages in length. I was pretty uneasy with the whole situation, so I quickly wrote a letter to the editor of Good Housekeeping.
It is important to understand that pharmaceutical drugs should not be the first method of treatment. Depending on the situation, more natural and effective treatment options should be the primary choice. A consumer should start with Chiropractic services, diet and nutrition, and other lifestyle changes. Realize that it took time for your body to get unbalanced and it will likely take the same amount of time, if not more time for it to become balanced.
Letter to Good Housekeeping
300 West 57th St.
New York, NY 10019
Dear Good Housekeeping Editor,
According to publisher Pat Haegele in 2009, Good Housekeeping’s mission,” has always been to provide the best service in the form of advice and tips for saving time and hassle.”
I strongly disagree that Good Housekeeping is upholding the mission due to the messages portrayed by magazine advertisements. The prime example is the vast number of pharmaceutical advertisements bombarding the reader and ruining the overall experience. Mass media constantly exposes consumers to pharmaceutical advertisements creating unnecessary demand and hypochondriasis.
Perpetual drug solicitation does not serve as sound advice and tips for consumers who need to be proactive about their health. Good Housekeeping (Hearst Corp.) is merely contributing to pharmaceutical overconsumption and the downward spiral of our healthcare system.
I understand that selling space reduces magazine cost and increases profits. Consequently, the drug advertisements will likely never be prohibited. It would be earthshattering to see all drug advertisements sequestered to a back section of the magazine and labeled accordingly. Therefore until the office subscription expires or the aforementioned change occurs, I will continue to return the drug advertisements to your company. Subscription renewal is unlikely.
In True Health and Wellness,
Dr. Steven K. LeGault, D.C.
P.S. I noticed that Good Housekeeping had some activism in the past; it would be a revolutionary stance if a large company were to deny pharmaceutical company advertising.
“The magazine advocated pure food as early as 1905, helping to lead to the 1906 Pure Food and Drug Act. It prohibited the advertising of cigarettes in the magazine in 1952, 12 years before the Surgeon General’s warning labels were required on cigarette packs.”